Theatre Company Branding

This was a project for a Theatre start-up company that I helped with logo, branding, web design and development. I designed all the elements for the company from concept through to realisation. This included the devlopment of a WordPress multi-site housing the main company site alongside 4 microsites for the shows they were providing.

For the look for Fresh Aire Entertainment, I gave it a modern theatre inspired twist with bright neon and glitz while also insuring it stayed contemporary in style.

I produced a WordPress multisite alongside this. The main site had an event management system that would allow users to easily create new events and shows with the ability to take payments, create tickets and link to the microsites for each show.

For each show they wanted to create, I developed a look inspired by the themes of the show while also keeping the design original and fresh. This look was then used to create all advertisement materials as well as a microsite that I designed and developed for each one. The microsites were designed in a way that took branding for each show and fluently portrayed the look with colours, fonts and overall style. The microsites were fully responsive and exciting.

The shows these were created for were; ‘The Carole King Songbook’, ‘The Lloyd Webber Songbook’, ‘7 Spicey Steps’ and ‘Look Back on That’.

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